Behind-The-Scenes of the Island Glee Jewelry Store Tour
Amanda here! Grab a coffee, get comfy... lots to share with you!
Last week's Island Tour left my heart so full.
We visited eight incredible stores on the way up the island, all the way to Tofino.
Glee exists because of the connection, community and the way each retailer makes their customer feel.
Each store had its own personality, its own energy, its own way of bringing Glee to life. Some displays were soft and coastal, others were bold and bright, and all of them were so beautifully you. We chatted with owners, met customers who were already wearing Glee, and even did a few spontaneous interviews with those excited to share their love for the brand. It was fun, heartfelt, and honestly the joy of seeing "Glee in the wild." will never get old!
These visits always take me back to my roots. I grew up surrounded by small retailers, my grandparents had a men's wear store, and my mom had a flower store. I learned early how powerful it is to know people by name and to hear their stories.
Pictured above: Amanda and her granddad at Merv Foote's Menswear store in Squamish, BC.
That sense of community shaped Glee from day one. It’s why I started by walking into stores, chatting with owners while showing them jewelry, and building relationships that still mean everything to me. Sometimes I only see these owners at a trade show or on social media but the connection remains.
And that hasn’t changed. If anything, it matters even more now.
You’re not just a retailer to us. You’re part of the Glee community. We care deeply about your success, we want you to feel seen, supported, and celebrated.
You may have noticed a shift in our social media lately. That’s intentional. We want to highlight you more, your displays, your stories, your customers, your wins. We want people to see the heart behind every shop that carries Glee. Our Island Tour was just the beginning.
We’ll share photos and little blurbs about each store we visited. We're excited to keep visiting, cheering you on, and showing the world the incredible community behind the brand.
So tell us where should we go next. We’d love to visit, connect, and keep celebrating the amazing people who make Glee what it is.
Pursuit of Glee
Before we wrapped up our Island Tour, we decided to sprinkle a little extra magic around Tofino. We hid a handful of jewelry pieces, with a handwritten note, and created a mini scavenger hunt we called The Pursuit of Glee.
It was our way of sharing unexpected joy, inviting people to slow down, explore, and feel a little spark of delight in their day. A tiny reminder that Glee is about more than jewelry, it’s about moments that make you smile.
And the best part is… this is just the beginning.
Wherever we travel next, The Pursuit of Glee is coming with us. So keep your eyes peeled, you never know when a little Glee might be waiting somewhere nearby.
And somewhere between store visits and long coastal drives, we even squeezed in an unreal photoshoot on the beaches of Tofino teaming up with Dani, a talented local photographer, and Aqua, the most ethereal model. The scenery, the energy, the way the pieces caught the light…completely indescribable, pure magic!
With so much gratitude,
Amanda
